Friday, 15 May 2015

Blog Talk - How I Promote My Blog Posts


Last night I had a great time meeting fellow blogger, the lovely Eleni from Bijuleni over some lattes and blog talk.  One of the best things about being a blogger is getting to meet so many amazing people in the same community and talk about our different styles and techniques when it comes to blogging.  A topic that comes up consistently is the different ways bloggers promote their own blog posts.  Everyone has different strategies and platforms that they promote their blog posts to, and I always come away from these conversations having learned something new!  So let's pretend that we're sitting in a cute café with some tea or coffee - Here are the ways that I promote my blog posts after I push 'publish'.


1. Use Social Media Wisely.


Promoting your blog and it's contents on social media seems like a no-brainer, but I've learned that it's all about timing.  For example, my Twitter links generate the most traffic in the morning so I will tweet the link to my new post as soon as it's published - and always include a photo.  Facebook seems to have the most activity in the afternoon, so I'll hold back on posting the link on my page until about 2pm.  Pinterest is most active at night - especially on a Friday night - so I stay mindful of that when Pinning my own posts. Instagram is tricky since it does not allow for clickable links anywhere except your profile page.  If I'm feeling ambitious, I'll update the link in my profile to direct my following to a specific blog post instead of just my blog.  In all cases, don't forget to shorten your link - I alway use Bitly to make the links to specific blog posts short and clean.


2. Find a Forum of Similar Bloggers


If you're a lifestyle/fashion blogger, then there's a ton of great communities to post your blog's content to and get inspiration from other amazing bloggers!  Stylegawker is a great resource to share your fashion content to.  Reddit can have it's positives for sharing blog content as well - I like the subreddit 'Today I Wore.' Chictopia is another great website to post your outfit photos to and then link them back to your original blog posts - bonus points for easily being able to find fashionistas in your area!  There are so many platforms and resources out there to share your content with like-minded bloggers, and to get inspired along the way.

3. Comment On Other Blogs


Commenting on other blogs is a no-brainer, but definitely takes some discipline.  When I'm at my most organized, I'll carve out a solid hour and devote it to browsing similar blogs and leaving thoughtful comments that link back to my own blog, or a specific posts that I think they might enjoy.   I love reading personalized comments and always click on the link the blogger provided to check out their own site, and sometimes I'll even find myself browsing through the comment sections of my favourite bloggers and clicking on all of the links that people have left - it's a great way to discover other blogs!

Those are the methods that I use consistently to promote my own blog posts.  Do you find yourself using the same methods to promote?  What do you do after you hit 'publish' on a post?  Let me know!

xo Joëlle

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19 comments

  1. I've only been blogging for a few months and found this article really helpful. It never occurred to me that different social media platforms have ideal times to post. I've just been posting to all of mine at the same time each day. I'll definitely start adjusting when I promote posts now.

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    1. I'm so glad that you found this helpful Carmen!

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  2. Great tips, you have introduced me to Stylegawker and I love it! Have a great long weekend,

    Sarah
    sarahjustinestyle.blogspot.com

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    1. Isn't Stylegawker awesome Sarah? I love it!

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  3. Hey girlie! Been meaning to check out your blog for a while now, so I thought today was the day to do it. Great post - thanks for sharing! While I don't use Twitter, I have noticed that timing on Instagram can definitely help, and for myself, I find mornings to be best. I usually comment on other blogs, but have not really tried a forum (never even heard of Stylegawker until now!) -- which sounds like fun, so definitely something to add to my to do list :) Thanks for sharing!

    xo
    House of Illusions

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    1. I'm so glad that you checked out my blog Agnes, and that you like this post! Let me know how changing the timing of your social media posts works out!

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  4. Great tips! I didn't know about the subreddit, so I am going to go stalk that now..
    xx Abby | a geek tragedy

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    1. Let me know what you think Abby. I haven't visited in awhile, but I remember that it was a huge source of traffic for me when I did!

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  5. Thank you for this post, it was very interesting. I've only been blogging for a few months and it's always great to find out new ressources and places to promote my post. I just registered to Chictopia & Stylegawker thanks to you !

    www.basicish.wordpress.com

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    1. That's awesome Natacha, I'm glad that you found the post helpful!

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  6. Thanks for the love Joëlle! It's always a pleasure to see your posts come through the queue. <3

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  7. Great advices! Stylegawker is one of my favorite places to post my own looks and find inpiration by looking at other bloggers. I also like to post my looks on Chicisimo and Lookbook :)

    xx
    ALINA ERMILOVA | BLOG

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    1. Thanks for sharing Aline! I love browsing through Lookbook, but have never created an account for myself. Do you find that it drives traffic back to your blog?

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    2. It's hard do be noticed at first amongst more popular accounts, but it began to drive traffic after some time :)

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  8. This is really interesting - thanks for sharing! I hadn't really considered the different times for various social media channels but think I will keep an eye on the activity at different times of the day xoxo Louise | Reads and Recipes A literary lifestyle blog

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    1. I'm so glad that you found this post interesting Louise!

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  9. What an informative article! I've heard that Pinterest can drive a lot of traffic to a blog, but I always get so overwhelmed whenever I'm on the site because there's just so much to pin! How do you juggle social media, especially since you have a full-time job? Sometimes I feel like social media is a job in and of itself! Thanks for all the information :)

    How To Be More Like Lauren

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    1. Hi Lauren! I really love social media, and interacting with readers and fellow bloggers so for me it's fun! For Pinterest my one thought is that if you like it, pin it! Pin your own photos from your blog, as well as what inspires you!

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