Tuesday, 26 May 2015

OOTD - Comme Une Française

Is it only me, or does knowing that Paris is only a plane ride away provide a unspeakable amount of comfort. Wanderlust has gotten a firm hold on me, as it does after I get home from all of my trips, and lately I've been longing for the streets of Paris. I still remember only a couple of summers ago admiring the simplicity and elegance that the Parisienne women possessed in their effortless way of dress.  Stripes paired with solids, minimal accessories and no-fuss hair and makeup - take me back!  Although my outfit channels more of the fairy-tale Paris that I keep in my head, I still love the look of a striped crop top and black swing skirt. After all, what self-respecting Parisienne women would wear a chunky heel with a short skirt?  Mon dieu! 

Thursday, 21 May 2015

OOTD - Stripes And A Floral Skirt

Can anyone else barely contain their excitement about the sunshine and warm weather that Spring brings along?  Granted there are still a few chilly days, but it almost makes those warm moments that much sweeter.  I've embraced the midi skirt in a big way, and this floral beauty had stolen my heat from the moment that I saw it!  I've always found that florals on a black background are a little tricky to style with anything other than black, so imagine my delight when I paired the skirt with a striped crop top and it worked.  Is there ever a time w here stripes and florals mixed together don't work?  I honestly don't think so!

Friday, 15 May 2015

Blog Talk - How I Promote My Blog Posts

Last night I had a great time meeting fellow blogger, the lovely Eleni from Bijuleni over some lattes and blog talk.  One of the best things about being a blogger is getting to meet so many amazing people in the same community and talk about our different styles and techniques when it comes to blogging.  A topic that comes up consistently is the different ways bloggers promote their own blog posts.  Everyone has different strategies and platforms that they promote their blog posts to, and I always come away from these conversations having learned something new!  So let's pretend that we're sitting in a cute café with some tea or coffee - Here are the ways that I promote my blog posts after I push 'publish'.

1. Use Social Media Wisely.

Promoting your blog and it's contents on social media seems like a no-brainer, but I've learned that it's all about timing.  For example, my Twitter links generate the most traffic in the morning so I will tweet the link to my new post as soon as it's published - and always include a photo.  Facebook seems to have the most activity in the afternoon, so I'll hold back on posting the link on my page until about 2pm.  Pinterest is most active at night - especially on a Friday night - so I stay mindful of that when Pinning my own posts. Instagram is tricky since it does not allow for clickable links anywhere except your profile page.  If I'm feeling ambitious, I'll update the link in my profile to direct my following to a specific blog post instead of just my blog.  In all cases, don't forget to shorten your link - I alway use Bitly to make the links to specific blog posts short and clean.

2. Find a Forum of Similar Bloggers

If you're a lifestyle/fashion blogger, then there's a ton of great communities to post your blog's content to and get inspiration from other amazing bloggers!  Stylegawker is a great resource to share your fashion content to.  Reddit can have it's positives for sharing blog content as well - I like the subreddit 'Today I Wore.' Chictopia is another great website to post your outfit photos to and then link them back to your original blog posts - bonus points for easily being able to find fashionistas in your area!  There are so many platforms and resources out there to share your content with like-minded bloggers, and to get inspired along the way.

3. Comment On Other Blogs

Commenting on other blogs is a no-brainer, but definitely takes some discipline.  When I'm at my most organized, I'll carve out a solid hour and devote it to browsing similar blogs and leaving thoughtful comments that link back to my own blog, or a specific posts that I think they might enjoy.   I love reading personalized comments and always click on the link the blogger provided to check out their own site, and sometimes I'll even find myself browsing through the comment sections of my favourite bloggers and clicking on all of the links that people have left - it's a great way to discover other blogs!

Those are the methods that I use consistently to promote my own blog posts.  Do you find yourself using the same methods to promote?  What do you do after you hit 'publish' on a post?  Let me know!

xo Joëlle

Monday, 11 May 2015

OOTD - Blush Dress For Spring

As someone who recently switched up professions from shift-work to a steady Monday to Friday 9 - 5 job, having every single weekend off is a new luxury.  Couple my new schedule with the fact that the weather in Toronto has been absolutely stunning lately, and I feel as though I've been enjoying Spring at the absolute fullest!  Toronto is really beautiful this time of year, and I've been packing my days with exploring new parts of the city.  This Sunday in particular Brian and I headed to The University of Toronto campus to see the blooming trees and I couldn't have been more comfortable than in this blush slip dress, with the addition of my favourite long cardigan (last seen here) for some modesty and warmth.  Read on to see the full outfit, and for details.

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